When people think of communications, they think of Slack channels, status meetings, and a town hall with pizza.
That’s not what I mean.
I’m talking about the stories, the structure, the narrative scaffolding that holds an entire system together — especially when everything else is moving.
Because if your engineers don’t know what they’re building, or why it matters, or when it needs to flex, they’re just writing code in a vacuum.
The Power of Narrative in Tech
I’ve worked with engineers across industries — fintech, healthcare services, call centers, insurance, startups, enterprise — and they all say the same thing:
Thank you for explaining it like this.
I don’t hand them Jira tickets. I give them context:
- What the business is actually trying to do
- Why this project matters
- Where it sits in the broader strategy
- What decisions it might affect downstream
- What might come next
This isn’t mind-numbing documentation. It’s narrative clarity.
Why It Works
- Engineers build better when they understand the why. Not vaguely — specifically.
- Systems evolve more safely when people know what they’re protecting.
- Tech debt is often born from lack of shared vision, not bad code.
When teams get the right narrative scaffolding:
- Decisions align faster
- Exceptions are easier to handle
- Emergencies get triaged with purpose
What I Bring
I create communication frameworks that:
- Bridge strategy and delivery
- Give your technical teams narrative confidence
- Keep product, ops, and engineering aligned — without forcing fake consensus
Good communications isn’t a soft skill. It’s infrastructure. And I build it like it matters — because it does.