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AI Is the Buzz

Jessica · 08/25/2025 ·

AI Is the Buzz. Strategy Is the Work.

Every cycle has its headline tech. Right now, it’s AI.

But here’s the part no one wants to say out loud: Most businesses aren’t ready for AI.

They’re not clear on their data.
Their processes are stitched together with duct tape and Slack threads.
Their systems barely talk to each other.
And now they’re throwing an LLM on top of it.


🧠 AI Doesn’t Fix Chaos. It Amplifies It.

  • If your ops are messy — AI makes decisions faster, but wronger.
  • If your data is fragmented — AI draws confident conclusions from garbage.
  • If your processes are tribal — AI automates the dysfunction.

AI multiplies what’s already there.

Which means if you haven’t built a strong foundation — it won’t save you. It’ll expose you.


🔍 Before AI

Systems need to be ready for it:

  • Data clarity
  • Decision support architecture
  • Process flows that make sense before you automate them
  • Alignment between your goals and your tooling

Then — and only then — can you bring in AI in a way that actually delivers.


📊AI to Scale?

If you’re serious about using AI to scale, not scramble, you need to check that everything is right.

Because AI might be the buzz. But strategy?
Strategy is still the work.


Related: Communications • Processes • Strategy

AI AI chaos, artificial intelligence, Digital transformation

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Copyright © 2025 · Jessica Obermayer