Beware the Toll of Building Your Web Home on Facebook

Own Your Website Real Estate

Beware of the tolls that may hurt you if you’ve built your web home on another’s property – like Facebook. Facebook – who is not in business to support the growth of YOUR business – is not a good piece of real estate on which to build your home. Nor, for that matter, is any [...]

Think Google Is Irrelevant to Your Business?

Using Blogging to Improve Search Results

Not blogging? Think Google doesn’t matter to your business? If you have all the business you need, then maybe you’re right – unless you have competition. What if your competitors learn how to get the search engines working for them, driving more prospective customers to their websites? Blogging is an easy way to get more [...]

5 Basic Steps for Success in Using Twitter for Engagement

Follow Me on Twitter

Success in leveraging Twitter for requires you learn what social media is – but first get your settings right and don’t start twittering about yourself…

Using Twitter to Engage With Your Market

Leveraging Social Media to Drive Business

Twitter can be a very useful tool to leverage in numerous ways. From sharing content, news, to building your brand, you can use twitter to foster engagement within your industry, your market, your community. And Twitter is one of the most incredible data mines available. So many of the smaller businesses with whom I’ve spoken [...]

Easy Steps for Small Businesses to Leverage the Internet

Easy Steps for Small Business to Leverage Web

If you’re a small business, starting up, or adding some social media presence – there are lots of free options to leverage the internet and technologies. The offerings available now are mind-boggling; there are so many free or almost-free technologies you can leverage for your business, your branding, your marketing, and your customer engagement. It’s [...]

Leverage Technology by Utilizing Cloud Services

Leverage Cloud Services

Cloud technologies now offer the best ways for firms to leverage technology for competitive advantage and containing costs – and they’re available for SMBs and even small start-ups. Companies have learned that harnessing information technology can be a competitive advantage, but are frequently challenged by how to best leverage technology without spending cost-prohibitive sums on [...]

Three Steps to Align Your IT and Get Better Results

Align Technology to Business

Want to get more out of your IT group?  Get them aligned to your business. Sounds too easy, right?   Yet most businesses are challenged now with how to get more out of IT; I have heard this repeatedly from many CEOs/CXOs and top-tier consulting firm partners.  And it’s an interesting puzzle into people, personality types, [...]