About Jessica

Change Agent. Transformation Leader. Starbucks Addict. Builder. Driver. Web.
Love great design, working with smart teams, changing the world, missions impossible.

+Jessica Obermayer

Is Google+ A Ghost Town For You?

Is Google+ A Ghost Town For You?

It’s been all over much of the media that Google+ is a ghost town, despite hundreds of millions of users.  Is this true for you also? If you think Google+ is a ghost town, you’re right. It probably is – for you – but it doesn’t need to be. If one tries to use Google+ […]

Beware the Toll of Building Your Web Home on Facebook

Own Your Website Real Estate

Beware of the tolls that may hurt you if you’ve built your web home on another’s property – like Facebook. Facebook – who is not in business to support the growth of YOUR business – is not a good piece of real estate on which to build your home. Nor, for that matter, is any […]

Think Google Is Irrelevant to Your Business?

Using Blogging to Improve Search Results

Not blogging? Think Google doesn’t matter to your business? If you have all the business you need, then maybe you’re right – unless you have competition. What if your competitors learn how to get the search engines working for them, driving more prospective customers to their websites? Blogging is an easy way to get more […]

The Convergence of Technology & Marketing: Time for CIO & CMO Bonding

Convergence of Technologies

As the convergence of technologies – and consumerization of technology – continues to disrupt business models, it’s more critical that business disciplines…

Use Pictures to Get Your Point Across & Improve Communications

Share Complex Subjects via Pictures

Ever wonder why executive management glazes over when you present your reports? Why you don’t get quick buy-in from your management or end users? Could it be the way you…

Asset Management Basics for Your Internet Assets

Internet Assets

When you think of asset management and business disaster recovery, do you include your internet assets? Do you have control of your internet assets – your business presence on the internet? Do you control your domain, your website, your blog? Is your website configuration, code, and database backed up? Are you sure? If you’re a large […]

5 Basic Steps for Success in Using Twitter for Engagement

Follow Me on Twitter

Success in leveraging Twitter for requires you learn what social media is – but first get your settings right and don’t start twittering about yourself…

Using Twitter to Engage With Your Market

Leveraging Social Media to Drive Business

Twitter can be a very useful tool to leverage in numerous ways. From sharing content, news, to building your brand, you can use twitter to foster engagement within your industry, your market, your community. And Twitter is one of the most incredible data mines available. So many of the smaller businesses with whom I’ve spoken […]

Using Social Event Sites for In-Person Networking

Business Events and Social Web

While the Millennials are known to be completely comfortable with virtual relationships and living out on the web, many of us are finding social network tools to be highly effective at extending our reach from the web to in-person business professional networking and relationship building. What I find of interest is how the different social […]

Easy Steps for Small Businesses to Leverage the Internet

Easy Steps for Small Business to Leverage Web

If you’re a small business, starting up, or adding some social media presence – there are lots of free options to leverage the internet and technologies. The offerings available now are mind-boggling; there are so many free or almost-free technologies you can leverage for your business, your branding, your marketing, and your customer engagement. It’s […]